ITAA Irish Travel Agents Association
High level of demand for holidays with ITAA members. Irish Examiner Article, 16th January 2012.
Holiday demand catches Travel Agents by surprise
By Conall Ó Fátharta
Monday, January 16, 2012
TRAVEL agents around the country are taking on extra staff to deal with the large volume of holiday queries.
Chief executive of the Irish Travel Agents Association (ITAA), Pat Dawson, said the level of enquiries by eager Irish holiday- makers was an unexpected but welcome development.
“The level of demand since the New Year has actually caught our members by surprise. It’s been so busy that travel agents across the country in places like Cork, Galway and Dublin are reporting that they have had to take on seasonal staff to deal with the demand,” he said.
The numbers of enquiries seem to point to a revival in the package holiday.
Whereas in the boom years people would have simply booked their holiday themselves, low prices, convenience and the hassle free nature of the all-inclusive package is once again luring Irish holidaymakers.
Travel operators have trimmed overseas holiday packages back to 1987 levels.
Package providers have reduced charter capacity by a further 10% in 2012 amid fears of a further depression in the sun holiday market.
The move follows a similar cut in winter charter seats from a peak of 270,000 down to 40,000 for this season.
Latest figures from the Central Statistics Office show in the period from September to November 2011, the total number of overseas trips made by Irish people decreased by 3.7% to 1,522,200 when compared to the same period in 2010.
He said families and couples planning their honeymoon were primarily the type of people looking to book holidays in the New Year.
“People are really looking for value. It’s mainly families coming in and honeymoon couples. Things like cruises and all inclusive packages are really in demand at the moment,” he said.
Mr Dawson said that after a number of years of austerity, Irish people may be seeing 2012 as the year to take a trip abroad:
“I think because of the austerity of the past few years, people just haven’t gone away.
“As well as that, the last few summers have been poor in terms of weather so people might be saying that this is the year they will finally get away for a few days,” he said.
